Driving Awareness and Engagement for Panoba

A Case Study

The Brief

Elevating Visibility and Engagement

Panoba aimed to increase visibility and engagement among prospective parents and students exploring UK boarding schools and university placements.

The goal was to reinforce the brand’s credibility as a top-tier educational consultancy and drive inquiries through content-led growth.

The Execution

Strategic PR and Out-of-Home Advertising Campaign

Clear educational consultancy messaging.
Emphasis on UK boarding and university placements.
Shared behind-the-scenes from school visits, testimonials, and expert advice.
Consistent visual branding reinforced professionalism and trust.

Result

Increased Brand Visibility with Extensive Media Coverage

+147.4K views in the last 30 days alone, showing growth momentum.
Substantial increase in visibility among non-followers: a critical KPI for Panoba as it expands awareness in new regions.
Engagement proves Panoba’s content resonates strongly with its target market of parents and students.

Takeaway

Strategic PR and Out-of-Home Advertising Campaign

This campaign proves the power of content strategy tailored to audience pain points.

For Panoba, it’s not just about promoting education, it’s about building trust and guiding life-changing decisions. With strong performance in organic and paid reach, Panoba is well-positioned to become a go-to name in international education consultancy.

Driving Awareness and Engagement for Panoba

The Brief

Elevating Visibility and Engagement

The Execution

Strategic PR and Out-of-Home Advertising Campaign

Result

Increased Brand Visibility with Extensive Media Coverage

Takeaway

Strategic PR and Out-of-Home Advertising Campaign

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Driving Awareness and Engagement for Panoba

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