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In today’s fast-paced digital world, a single mistake can spiral into a crisis. Is your business prepared? Here are essential practices to protect your reputation. 1. Develop a crisis communications plan Do not wait for disaster to strike. Develop a comprehensive crisis communications plan before

In today’s fast-moving marketing world, brands are constantly debating which approach drives better results: influencer marketing or traditional advertising. Both have their strengths, but the impact depends on your brand goals, audience, and budget. Let’s break down the key differences so you can decide what

Getting your story told in the media can feel like an impossible task. You have an amazing product, a compelling service, or a powerful message, but getting a journalist or a media personality to care can be a challenge. The good news is that it

Growing a brand is like nurturing a plant: it needs the right environment, consistent care, and a clear vision of what you want it to become. Many business owners start with a great product or service but struggle to stand out in a crowded market.

In today’s market as vibrant and competitive as Nigeria’s, having a great product or service isn’t enough. If your brand doesn’t stand out, you’ll get lost in the crowd, no matter how good you are. At Phero Media, we’ve worked with incredible Nigerian entrepreneurs, visionary

In Nigeria’s business ecosystem, success often looks like a sprint: fast launches, fast wins, fast scaling. But beneath the shiny Instagram carousels and endless “Now Open” signages is a quieter, more complex reality: sustainable growth is hard. And the terrain is only getting tougher. With