A Case Study
University College Birmingham (UCB) partnered with Phero Media to enhance its brand visibility and attract prospective students to their programs.
We designed a comprehensive campaign that combined strategic PR initiatives with impactful out-of-home (OOH) advertising, aiming to reach a broader audience and boost student enrollment.
Our PR efforts generated extensive media coverage, including features in prominent national publications and regional news outlets, leading to a significant increase in brand visibility.
Phero Media strategically selected high-traffic locations across Lagos, Nigeria for OOH advertising placements. This included billboards, BRTs, and digital displays in key areas frequented by the target audience.
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