SNEAKERFEST

A Case Study

The Brief

Building Sneakerfest's Brand and Expanding Audience Reach

Sneakerfest Nigeria has been engaging the services of Phero Media since inception in 2021 till date. Our responsibility for the franchise is focused on publicity and brand building, with the aim to attract a larger audience to the event, including sneaker enthusiasts, fashion aficionados, brands, and general consumers interested in urban culture.

The Execution

Securing Strategic Media Partnerships for Extensive Event Coverage

We relentlessly secured partnerships with prominent media outlets and lifestyle platforms, ensuring extensive coverage of the annual event across various media channels including Vanguard, Zikoko, Guardian Newspaper, Bellanaija, Pulse and more.

Result

National Media Coverage, Trending #1 on Twitter, and Nike Partnership

Established TV and Radio news mentions on Soundcity, Rhythm FM, Silverbird TV, LTV, AIT and lots more. Trended number 1 on twitter.

Global fashion brand Nike reached out to us in May, 2021 to express their interest to participate in all Sneakerfest events and eventually became Sneakerfest official sponsors in 2023.

SNEAKERFEST

The Brief

Building Sneakerfest's Brand and Expanding Audience Reach

The Execution

Securing Strategic Media Partnerships for Extensive Event Coverage

Result

National Media Coverage, Trending #1 on Twitter, and Nike Partnership

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