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Build Your Dreams (BYD)

A Case Study

Social Media Marketing
The Brief

From Awareness to Adoption

BYD, a global leader in battery technology and renewable energy solutions, sought to introduce and establish their battery products in the Nigerian market. The primary goal was to increase brand awareness, educate the target audience about the benefits of BYD batteries, and drive adoption among consumers and businesses through a comprehensive digital marketing campaign
The Execution

Our Digital Campaign Delivered

We utilised popular social media platforms such as Instagram, Twitter, and LinkedIn to create engaging content about BYD batteries, and implemented targeted ad campaigns to reach specific demographics and regions within Nigeria.

Young Black Influencer Making Notes
African american business woman presenting to coworker accounting documentation statistics data
Result

From Visibility to Virality

Our PR efforts  generated over 3 million impressions and more than 100,000 engagements across social media platforms in just one month.

Phero Media established a strong online presence for BYD batteries in Nigeria, leading to a steady increase in website visits and product inquiries.

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