4 THINGS THAT MAKE A BRAND NEWSWORTHY

Getting press attention isn’t about shouting the loudest or trying to be everywhere at once.

It’s about aligning your story with what the media, and the public actually care about.

Journalists aren’t looking for ads, they’re looking for stories. So how do you package your brand in a way that grabs media attention? Whether you’re a founder, marketer, or PR strategist, here are four key elements that make a brand newsworthy:

1. Timeliness: Is your story relevant right now?

The media thrives on stories that reflect what’s happening today. If your brand ties into a trending topic, cultural moment, or seasonal event, you’re more likely to get noticed. Ask yourself:

Is your brand launching something new?

Are you responding to a recent event or trend?

Is there a calendar tie-in; like International Women’s Day, Tech Week, or the back-to-school season?

2. Impact: Another big question editors ask is: Who does this affect, and how deeply?

Are you solving a real problem or reaching real people? The real question is “What’s the value of your story to others beyond you and your brand?” Is your brand creating real change, solving pressing problems, or touching lives.

Stories with broader relevance and clear value tend to get picked up more easily because they resonate with the public.

3. Human Connection: People connect with people, not companies. Behind every brand is a human journey worth sharing. Whether it’s a founder who built their business from scratch, a customer whose life was changed by your product, or a team working to change their industry, stories with emotion, struggle, and triumph stick.

Who’s behind the brand? Every business has a human backstory for every product, every service, or every campaign, and that person’s journey matters to build connection with the media.

Uniqueness: Every brand believes they’re special, but what truly sets yours apart?

The truth is, you don’t need to be the first in your industry or the loudest. What you need is a clear, intentional, and interesting difference that sets your business apart from others.

If your brand does something rare, bold, or surprising, lead with that in your storytelling. Journalists love fresh, non-generic angles.

At the end of the day, getting media attention isn’t about luck or loud marketing. It’s about intention, clarity, and knowing how to position your brand through stories that matter.

It’s about knowing how to frame your brand in a way that speaks to people, solves problems, and aligns with what’s relevant.